Lever Brothers, the makers of Rinso, Lifebuoy, and Lux soap, revised its advertising copy over the years to reflect the changing cultural meanings of soap itself... In 1916, Lux was "a wonderful new product" for "laundering fine fabrics:; by the mid-twenties it could also preserve "soft, youthful, lovely feminine hands" and, by the early thirties, prevent "undie odor" as well—"She never omits her Daily Bath, yet she wears underthings a SECOND DAY."

Francis Countway, the president of Lever Brothers and the individual most responsible for the "discovery" of body odors and the "stop smelling" ad pitch, was inspired by Listerine's successful advertising campaign against the previously unknown halitosis. Countway and his associates admitted, while Lever Brothers' business boomed, that they cared little "about the opinions of softies who think that the Body and Undie Odor copy is disgusting." They were simply doing their job, "bringing cleanliness into a dirty world."

Candy is a food! That's the first thing to know about it. Candy supplies definite needs of the body, just like milk, fruit, vegetables, cereals. Candy, in fact, furnishes several vital elements of the diet, without which you couldn't keep well!

... Caroline Hunt, noted specialist in Home Economics, has therefore recommended that candy be made a part of the "sweets" ration, which consists of about five pounds a week for the family of five. Candy may constitute whatever part of this is desired.